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Brand Introductions

Behind the Brand: Who Are Cybrei?

Cybrei is a premium brand that is passionate about providing cyclists with high-quality bicycle components. Founded by two competitive cyclists, Tommy, and Mian, Cybrei is the result of their shared desire to create innovative and practical products that will enhance the cycling experience for riders of all skill levels. With a...

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Behind the Brand – Who Are Magene

Magene is a Chinese-based technology company that has been making waves in the sports electronics industry since its inception in 2015. The company specializes in developing cutting-edge products for athletes and fitness enthusiasts, with a particular focus on cycling technology. One of Magene's flagship products is its cycling power meter, which...

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RideNow: Revolutionizing the Cycling World with Innovative Products

Cycling has become an increasingly popular sport and mode of transportation in recent years. However, despite the advancements in cycling technology, there is still room for progress. RideNow, a company founded in 2017 by a group of engineers who are passionate about cycling and technology, aims to bring about this...

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Behind the Brand – Who Are VIAK

VIAK is a brand that takes inspiration from the German word Handwerk, meaning handcraft, to create tools that embody both unique and sustainable qualities. The brand is committed to designing and manufacturing tools that emphasize function, performance, and reliability to meet the needs of outdoor enthusiasts, including riders, climbers, hikers,...

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Behind the Brand – Who Are Xcadey

XCadey is a cycling technology firm that has garnered a reputation in the industry for providing top-notch yet reasonably priced cycling accessories. It was founded in 2013 and is headquartered in Guangzhou, China, and has quickly become a reliable brand among cyclists worldwide. One of XCadey's main distinguishing factors is its...

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